It is one thing to see pictures and read about a venue, activity or facility; it is another to know what it will be like as an experience. Not all marketing materials live up to expectations. Our clients make a substantial investment in their destination projects, and we see it as our duty to help minimise the inherent risks involved wherever we can. It is for this reason we have developed our unique ‘experiential scale’.

After examining appropriate facilities and venues for our client in the Preliminary Assessment Report and the associated costs, we assess the likely experiential outcomes expected from a venue and its corresponding activities.

We use our platform categories to grade each offering on a scale, where ‘5’ is deemed intense, ‘3’ moderate and ‘1’ as dull or boring. In this way, if a venue offering (Adventure) such as white-water rafting scores an A2, you can expect an experience similar to a relaxing sight-seeing tour whereas an A5 offers a truly challenging experience which could be beyond the fitness of many in your group! Similarly, if a venue offering (Relaxation) has an R5 rating, you know that trying to maintain focus in group discussions could present challenges.

For most Westerners, how an activity is experienced is often more important than what is experienced. It is individual experiences that people remember and it is these that each company will want to capitalise on, particularly with team-building programmes. Not only will you now have better information for planning your programme and its content-mix, our experiential scale helps you achieve your project goals, and satisfy individual needs too.