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CitiGroup Private Bank, Regional conference |
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Mixing
business with pleasure.
Some of our international clients use their regional
conferences as a platform for team-strengthening and
brainstorming. Having selected Kuala Lumpur as city host,
CPB’s event programme included a welcome seminar, three days
of conference, three social functions and a fun-based
teambuilding challenge. Our mandate as their Turn-key event
manager was to assess venue capabilities; coordinate hotel
support facilities and transportation logistics; and plan,
design and execute their event programme. |
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While the Hyatt Saujana was initially selected, the venue
had to be switched to the Palace of Golden Horses due to
date changes. CPB’s contingent of nearly 400 would fill all
but four of the hotel’s entire room capacity. However, our
greatest challenge would not be room availability or
coordinating international delegate arrivals. It would lie
in managing the event programme around external events
already confirmed at the hotel by other clients. The
ballroom would be occupied by wedding functions on two of
the three nights, and an afternoon garden wedding reception
would restrict access to the hotel grounds during the
teambuilding challenge. |
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Our approach to planning, design and construction had
therefore to include in logistical solutions. Both wedding
functions agreed to reduce their ballroom usage to 2/3rds so
our staging could be fixed in the remaining third. The first
night function became a KL tour and dinner at KL Tower. For
the second night we provided a Kampung Night featuring our
cultural dance troupe at the nearby MINES resort, even
though they only had capacity for 225. We expanded the
restaurant capacity using a ground-leveling support system
and a customised stage platform with canopies. For the third
night event we provided a Retro Night Dinner with a 60ft
long stage and ultra-violet décor and effects. |
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For their fun-based teambuilding activity, we divided the
delegates into twelve teams and designed a series of land
and water challenges such as boat building, a material hunt,
physical endurance, fear-factors and mental quizzes. Teams
would need to split up in order to complete all the
challenges, with CitiPoints earned for each challenge
completed to determine the winning team. |
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Creative
solutions |
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Space
integration |
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Environmental utilisation |
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Structural
leveraging |
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Brand
incorporation |
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Budget
maximisation |
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Multiple
goal integration |
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Impact
layering |
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Graphical
effects |
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