Delivering the big impact. After more than nine years as their turn-key event manager for high-profile and protocol-focused events for SCB Malaysia, they asked us to launch Menara SCB, their new Malaysian HQ. Attended by Malaysia’s newly appointed Prime Minister, Deputy Finance Minister and the entire SCB Group Board of Directors, this would be SCB Malaysia’s most important event since 1875 when it became Malaysia’s first bank.

The event programme would consist of multiple supporting events at a variety of venues. We were also tasked with producing and directing SCB’s corporate video to commemorate the launch and 150 years of history. For the grand opening and launch, we were to conceptualise and design an icon that would be memorable and reflect the SCB brand. This launch would also be used to present SCB’s newest brand-messaging campaign for Malaysia.

As with many such events, the launch arena would represent some of the greatest planning and design challenges. Aside from four large support pillars restricting guest lines-of-sight, lobby access would have to remain unrestricted for existing tenants. With a morning launch scheduled, the south and north facing glass walls would produce substantial light interference to any special effects we might propose.

Our arena solutions incorporated the new brand messaging into ‘brand pillars’ which also supported a set of four customised motorised projection screens which we used to hide the Icon. Along with plasma TV’s we used these screens to show the new SCB Corporate video and the graphic ‘morphing’ of previous HQ’s. We also designed and constructed a purpose-built ‘light-stage’ using green and blue lighting as part of their branding convergence.

For the launch Icon, we designed and fabricated SCB’s ‘Trust-Mark’ into a three-dimensional rotating sculpture, which artistically communicated the many strengths, directions and dimensions of the Bank. We applied a chrome finish to enhance its modern ‘look’ while acting as a laser mirror to build a ‘splash’ effect during the launch gambit. We should mention that at first glance, this sculpture might look relatively easy to fabricate.  However,  because  the angle of rotation between the ‘arms’

changes continuously through the vertical axis, it took eleven prototypes to perfect this 8 foot high sculpture!