Taking it from the edge. For some clients, their event venue happens to also be their work-place, especially for a property developer. In this case we were launching SP Setia’s new Duta Tropika development; a range of premium properties.

As you can see above, three days before the launch, the venue is still under construction as we begin our installation and setup. Client construction teams are still completing the outer shells and roofing while the interior specialists are decorating and furnishing the interiors. Outside, landscaping and tiling is still underway, and the access roads and parking tarmac being laid.

As their turn-key event manager, our greatest challenge here was lack of space. While catering for 400 invited guests with a round-table western menu, weather protection canopies (monsoon season) had to avoid obscuring sight of the show-homes. The ‘launch arena’ adjoined the show-homes, so we could not install a giant marquee, which would be the normal solution here. Furthermore, the arena landscape was newly laid and would not adequately support tables, chairs and people.

Given these challenges, we incorporated multiple space-saving solutions into our design and planning proposal. We constructed a ‘floating stage’ in the pool, thus saving considerable space. For weather protection we deployed modular marquees with integral platforms as ground support for catering needs. As a central artistic feature to synergise with the product style and its presentation, we designed and constructed a narrow ‘dancing’ fountain.

Rather than using conventional projection screens which would have used considerable space, we used the show-homes as our projection screen for our multiple lighting and visual effects to deliver significant impact and differentiation to the venue. In fact, we combined the dancing fountain, projection visual effects and music into programmed water and light show as part of the evening’s entertainment.